T[AI]me

Time reimagined through colour, presence and energy.

This series takes a little inspiration from Apple's classic silhouette ads, where the product stands out clean against a moving silhouette.

I wanted to give the Apple Watch the same treatment, but with an added touch of colour, presence, and funk, letting the visuals feel less like product shots and more like moments of energy and aura.

Client Apple
Tools MidJourney
Role Concept, Art Direction, Prompt Exploration