[AI]nonymity

Faceless silhouettes, minimal cues and intentional art direction.

Working with AI in branded spaces is always exciting, but it comes with its own grey areas, especially around likeness, identity, and where the legal lines are drawn.

This direction gave me space to explore that. Keeping the mood and message intact, while sidestepping the trickier parts.

Client The North Face
Tools MidJourney
Role Concept, Art Direction, Prompt Exploration