[AI]2K

Retro-future energy with a Gen Z twist

It’s undeniable: Y2K is back! Chunky sneakers, flashy colours, and a dose of early-2000s attitude are being reimagined through the lens of Gen Z style.

This series brings that aesthetic into the AI space, blending nostalgic design cues with a fresh, contemporary edge. Think futuristic streetwear meets pixel-era charm, bold colours, shiny textures, and unapologetic personality, all filtered through modern art direction.

Client Nike
Tools MidJourney
Role Concept, Art Direction, Prompt Exploration