Emerald Stay: New
Identity

Client Emerald Stay

Role UI/UX, Illustration & Branding

Emerald Stay, a luxury hospitality brand with premium homes in the French Alps and Marrakech, brought me on as their sole designer to redefine their digital presence. Tasked with a full website redesign, a brand strategy overhaul, and a fresh identity, I worked directly with the co-founders to shape the next chapter of their brand. With no in-house design team, I collaborated closely with marketing and an entire team of developers, ensuring design and technology worked seamlessly together. This was more than a rebrand—it was about transforming the holiday-booking experience into something smarter, sleeker, and built for the future.

For the illustration work, I drew inspiration from Ken Maryanski’s stunning pieces for the Le Méridien hotel chain, blending his timeless aesthetic with a more contemporary edge. While pushing the visuals forward, I ensured that Emerald Stay’s new brand colours remained at the core, creating a fresh yet cohesive extension of their identity.