Beefeater:
UI Redesign

Client Whitbread
Agency Havas
Role UI/UX

Beefeater (part of Whitbread's many subsidiaries) known for its commitment to providing quality dining experiences, embarked on a journey to refresh its online identity. In collaboration with the brand, my task was to revitalize their UI (as well as many aspects of their UX), creating a digital space that resonates with Beefeater's dedication to exceptional service and dining. The challenge involved infusing a touch of modernity into the brand while maintaining its strong association with traditional, hearty meals. Through a thoughtful and creative approach, the reimagined UI not only refines their online presence, but also reflects its unwavering commitment to delivering an enhanced user experienced.

Old UI

New UI