Drover:
UI Redesign

Client Drover
Role UI/UX, Illustration, Art Direction & Photography

 Drover redefines the way people access cars, offering a seamless alternative to leasing, hiring, or buying. I was initially brought on to lead the art direction for their new brand identity, but it wasn’t long before my role expanded into something much bigger. Over the course of a year, I developed an entirely new visual language, played a central role in the website’s redesign, designed and launched a driver-focused app, and directed multiple photoshoots—handling everything from concept to execution. My work spanned across digital, product, and brand, ensuring a cohesive and compelling visual experience at every touchpoint. Below is a showcase of the breadth and depth of my contributions.